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The Secrets

 EVERYONE OF TODAY 'S most famous and familiar ideas was once unknown and unsuspected The mathematical relationship between a triangle’s...

 EVERYONE OF TODAY 'S most famous and familiar ideas was once unknown and unsuspected The mathematical relationship between a triangle’s sides, for example, was secret for millennia. Pythagoras had to think hard to discover it. If youwanted in on Pythagoras’s new discovery, joining his strange vegetarian cult was the best way to learn about it. Today, his geometry has become a convention—a simple truth we teach to grade schoolers. A conventional truth can be important—it’s essential to learn elementary mathematics, for example—but it won’t give you an edge. It’s not a secret.

Remember our contrarian question: what important truth do very few people agree with you on? If we already understand as much of the natural world as we ever will —if all of today’s conventional ideas are already enlightened, and if everything has already been done—then there are no good answers. Contrarian thinking doesn’t make any sense unless the world still has secrets left to give up.

Can we control Future

Of course, there are many things we don’t yet understand, but some of those things may be impossible to figure out—mysteries rather than secrets. For example, string theory describes the physics of the universe in terms of vibrating one- dimensional objects called “strings.” Is string theory true? You can’t really design experiments to test it. Very few people, if any, could ever understand all its implications. But is that just because it’s difficult? Or is it an impossible mystery?
 
The difference matters. You can achieve difficult things, but you can’t achieve the impossible.
Recall the business version of our contrarian question: what valuable company is nobody building? Every correct answer is necessarily a secret: something important and unknown, something hard to do but doable. If there are many secrets left in the world, there are probably many world-changing companies yet to be started. This chapter will help you think about secrets and how to find them.

Source: Zero to One by Peter Thiel
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Techpopop: The Secrets
The Secrets
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